Local Search Marketing - Tanner Petroff

What is Local SEO?

Local SEO usually refers to optimizing your website to be displayed in the map pack that shows up alongside the organic results when you search for a local service provider. I’m going to expand the definition to include the organic listings for locally-focused terms as well.

This means any time you search for a service or store in a location, you just performed a local search.

If your business has a physical location, you need local SEO. It doesn’t matter if you’re a doctor, lawyer, locksmith, real estate agent, IT consulting firm, or marketing agency: If you have a physical location, local SEO is something you can benefit from. And you’re probably already doing it, even if you don’t know it.

Do you have a Yelp listing? Google My Business? Does your website display your address? These are all aspects of local SEO, and if you’re doing any of these you’re already on your way. But there’s also a lot you’re probably not doing, and don’t even know about.

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How Important is Local SEO?

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That’s a great question! Let’s do some simple math to find out.

Let’s say you’re a car dealer, and there are 20 used car dealers and 2 new car dealers in your suburb; 22 dealers total. There are 13 positions on the first page of the search results if you count the organic results and the map pack.

22 dealers – 13 spots = 9 dealers that won’t be on page one inside your suburb.

That’s great, but the suburb doesn’t cover much area. So what about the larger metro area? Let’s say there are 8 suburbs in your metro area, plus the main city of your metro area to boot. We’ll assume the main city is 3x the size of your standard suburb and there are 3x as many dealerships in that main city. Now that we’ve got to factor in all of that, let’s update our math:

22 dealers x 8 suburbs + 66 main city dealers =242 dealers
242 dealers – 13 positions = 229 dealers banished to page 2 and beyond

Still think you can ignore local SEO?

Local SEO Pricing

Alright, you may find yourself saying “Okay, I get it. I need local SEO. I don’t know how to do this on my own, so I’ll need some help, too. So now what?”

Well, I’ve got some great news. I’m happy to help, and I keep my pricing super simple. Take a look: